BREAKING THE NORMS IN THE PRODUCTION
AND FILM MAKING INDUSTRY

We help brands, agencies, broadcasters and investors turn ambitious ideas
into high-impact productions and experiences that deliver real business value.

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For over 30 years, I’ve worked at the intersection of creativity, production and business—leading complex projects across advertising, television, branded content and entertainment throughout the Middle East and beyond.

We’ve had the privilege of working with leading agencies, production companies and brands, managing multi-market campaigns and large-scale productions from concept to final delivery. My focus has always been the same: get the details right, build the right team, and deliver work that exceeds expectations.

Today, through Ray Marshalls, I work with organizations as an Executive Producer and Production Consultant, helping them strengthen creative operations, optimize production processes and execute with excellence.

We currently advise and collaborate on:

Executive Production
Vendor & Production Management
Production Consultancy
International & Regional Productions
Creative & Content Development
AI Integration in Creative Workflows
Creative Operations & Workflow Design
 AI Video Creations
Budgeting, Planning & Cost Optimization
Hybrid Virtual Productions

My work spans commercials, corporate documentaries, branded content, digital campaigns and live experiences. I’ve collaborated with ambitious teams and global brands across the region.

P&G   Zain Telecom   QNB   Ooreedoo   BAT   MMG   HIA   AsiaCell   Eastwood College  Augustinus Bader   M&C Saatchi MENA   VML   ETERNA

Beyond production, I’m also building and investing in the future, developing hospitality and entertainment projects, and exploring how AI and emerging technologies are reshaping the creative industry.

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Great production isn’t about spending more.

It’s about making better decisions, building the right team, and delivering work that creates lasting value.