BREAKING THE NORMS IN THE PRODUCTION
AND FILM MAKING INDUSTRY

PRODUCTION IS CHANGING.

THE WAY WE PRODUCE SHOULD TOO.

Ray Marshalls is a production consultancy founded and led by Elie Zreik, an Executive Producer and Production Consultant with more than 30 years of experience across advertising, television, branded content and entertainment.

We help brands, agencies, broadcasters and investors make better production decisions — from the first idea to the final delivery.

⸻

PRODUCTION INTELLIGENCE, BUILT ON EXPERIENCE.

For more than 30 years, Elie Zreik has worked at the intersection of creativity, production and business, leading complex productions across the Middle East and international markets.

From agency environments and production companies to multi-market campaigns and large-scale productions, that experience has provided a perspective few production disciplines offer in isolation.

The biggest production problems rarely begin on set.

They begin in the brief.

In the workflow.

In the approvals.

In the budget.

In the choice of team.

In the production model itself.

Ray Marshalls brings that experience upstream — helping organizations identify problems earlier, make better decisions and build production systems that deliver stronger results.

⸻

GREAT PRODUCTION ISN’T ABOUT SPENDING MORE.

It’s about making better decisions.

The right team.

The right process.

The right technology.

The right production model.

Our role is to bring these elements together in a way that protects the creative ambition while improving efficiency, control and value.

⸻

WHAT WE DO

EXECUTIVE PRODUCTION

Leading complex productions from development and pre-production through execution, post-production and final delivery.

PRODUCTION CONSULTANCY

Providing senior production expertise to brands, agencies, broadcasters, investors and organizations developing new content initiatives.

CREATIVE OPERATIONS

Designing workflows, structures and production processes that allow creative teams to work faster, smarter and at greater scale.

PRODUCTION MANAGEMENT

Managing teams, suppliers, budgets, logistics and delivery across regional and international productions.

CONTENT & CREATIVE DEVELOPMENT

Supporting the development of commercials, branded content, corporate films, digital campaigns, entertainment and live experiences.

AI & EMERGING TECHNOLOGIES

Integrating AI, virtual production and emerging technologies into creative workflows where they create genuine production value.

INTERNATIONAL PRODUCTIONS

Building and managing production teams and partnerships across markets, from concept through delivery.

BUDGETING & COST OPTIMIZATION

Structuring budgets, production strategies and resources to maximize creative output without unnecessary expenditure.

⸻

THE PRODUCTION MODEL IS CHANGING.

For decades, production was built around scarcity.

Film was expensive.

Shooting was expensive.

Crew was expensive.

Travel was expensive.

Post-production was expensive.

Those constraints shaped the way organizations planned, approved and produced content.

That model is changing.

AI is changing how images and films are created.

Virtual production is changing where they are created.

Automation is changing how teams work.

And content is being produced at a scale traditional production structures were never designed to handle.

The opportunity isn’t simply to adopt new tools.

It’s to rethink the system around them.

That is where Ray Marshalls is focused.

Combining decades of production experience with emerging technologies to develop smarter, more efficient and more scalable ways of producing content.

⸻

EXPERIENCE THAT TRAVELS.

Elie Zreik has worked across the Middle East, Europe, the USA, Australia and South Africa, collaborating with agencies, production companies and brands across multiple markets.

Selected experience includes:

P&G · Zain · QNB · Ooredoo · BAT · MMG · HIA · AsiaCell · Eastwood College · Augustinus Bader · M&C Saatchi MENA · VML · ETERNA

Across commercials, television, branded content, corporate documentaries, digital campaigns and live experiences.

⸻

BEYOND PRODUCTION.

Ray Marshalls is also developing and investing in ventures across hospitality, entertainment and emerging creative technologies.

The common thread is simple:

Understand where things are going.

Build for what comes next.

⸻

ELIE ZREIK

EXECUTIVE PRODUCER · PRODUCTION CONSULTANT

With more than three decades in production, Elie Zreik brings together creative understanding, production expertise and commercial thinking.

His work has taken him from traditional film production to digital content, international productions and now the integration of AI and emerging technologies into creative workflows.

The objective has remained the same throughout:

Make better decisions.

Build better teams.

Produce better work.

⸻

BETTER DECISIONS.

BETTER PRODUCTION.

BETTER VALUE.

Ray Marshalls works with organizations that want to produce better not simply produce more.